JD.com (JD) sold more than 50 million artificial intelligence products over the course of its Singles' Day promotion that ran from Oct. 12 through Nov. 11, the company said Thursday.

The event generated more than 300 million service orders, with an average order of six items per first-time customer over the promo period, JD.com said. Transaction values across categories, such as AI-enabled computers and multi-visit home-cleaning packages, surged past 100% year on year, the company added.

JD.com said searches for AI model tokens increased more than 13-fold from the preceding period, while sales of large language model token packages rose more than tenfold.

The company's AI-powered JoyAI app also recorded peak daily active users at more than five times typical levels during the promotion, while consultations through its JINGDONG Health AI doctor service increased more than 500% year over year, it said.

Transaction value for multi-visit home-cleaning packages increased more than 550% year over year, automotive maintenance service orders rose 167%, and JD NOW recorded a 42% growth in transaction value, JD.com said.

Reuters said data from Syntun showed that sales from China's Singles' Day shopping festival reached 1.78 trillion Chinese yuan ($266.85 billion), increasing 4.8% from a year earlier.