港股詳情

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東方甄選

18.440

+0.3902.16%

成交量：436.20萬

成交額：7,969.14萬

市值：194.36億

市盈率：3,011.36

高：18.490

開：18.110

低：17.970

收：18.050

52周最高：53.700

52周最低：10.120

股本：10.54億

香港流通股本：10.54億

量比：0.33

換手率：0.41%

股息：- -

股息率：- -

每股收益(LYR):0.006

淨資產收益率：0.12%

總資產收益率：-1.11%

市淨率：3.43

市盈率(LYR):3,011.60

市銷率: 4.00

資料載入中...

總覽公司新聞資訊公告

俞敏洪賀信翻車被指「無法共情」新東方股價四連跌陷增收不增利

「老闆在南極看企鵝，你在工位改PPT」，俞敏洪賀信被嘲：他只是撞上了打工人情緒的槍口，成了所有「老闆」的替身

每日经济新闻

【透視：直播間鉅變，東方甄選率先「換賽道」】

俞敏洪在南極，給新東方颳了一場風暴

俞敏洪的「情懷」為什麼賣不動了?

每日沽空追蹤 | 東方甄選 11月18日沽空量成交27.4萬股，沽空比例為2.37%

東方甄選11月18日主力淨流出168.3萬元散户資金買入

企業家的「雞湯」要走出南極，迴歸員工的日常

63歲俞敏洪一人拉新東方的「三駕馬車」

蓝鲨财经社

每日沽空追蹤 | 東方甄選 11月17日沽空量成交16.4萬股，沽空比例為1.31%

異動解讀 | 東方甄選股價盤中大跌5.04%，南向資金持續減持或為主因

異動解讀 | 東方甄選盤中大跌5.04%，瘋狂英語創始人批評董宇輝英語水平引發爭議

東方甄選盤中異動大幅跳水5.00%報19.210港元

俞敏洪南極發內部信，慶祝新東方32週歲生日

董宇輝單飛、孫東旭離職東方甄選路向何方？

中国经营网

東方甄選11月14日遭主力拋售978.4萬元

瘋狂英語李陽稱董宇輝英語差本人回應：抱歉英語丟的太久

每日沽空追蹤 | 東方甄選 11月13日沽空量成交19.95萬股，沽空比例為3.86%

俞敏洪宿命

每日沽空追蹤 | 東方甄選 11月11日沽空量成交8.55萬股，沽空比例為0.9%

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22:09","pubTimestamp":1763474940,"startTime":"0","endTime":"0","summary":"“老板在南极看企鹅，你在工位改PPT”“老板在南极，员工在加班”，这是不少网友看到全员信后的第一反应。从企业品牌角度来看，俞敏洪的这封信的确不够完美。简单来说，就是俞敏洪撞上了某种情绪的枪口，这场舆情风波本质上只是一场错位的情绪表达。在某种程度上，俞敏洪就成了所有“老板”的替身，成了这个“出气筒”和“替罪羔羊”。在舆论发酵过程中，太多评论超越了俞敏洪和新东方的具体情境，上升为对“所有老板”的吐槽。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/jjxw/2025-11-18/doc-infxvyar4285964.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, 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20:41","pubTimestamp":1763469679,"startTime":"0","endTime":"0","summary":"8月末东方甄选公布的年报也显示，2025财年剔除资产处置影响后，公司有30%的净溢利同比增幅，其中自营品38.1亿的年度GMV成为破局关键。这说明背后的下单链路正在改变——用户不再是蹲直播间，而是在APP端搜索“东方甄选卫生巾”“东方甄选虾仁”直接下单。也是在那个月，东方甄选上线了独立APP。此类溯源直播，东方甄选在2024年举办了145场。此外，东方甄选的会员规模远小于山姆，且与后者","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251118233510a4aaa228&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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18:38","pubTimestamp":1763462292,"startTime":"0","endTime":"0","summary":"创始人俞敏洪选择在南极洲的一片冰原上，向全体员工发出一封全员信。这场舆论风暴并非偶然。不过新东方并未倒下。凭借深厚的现金流储备、品牌残值与俞敏洪的果断转型决心，公司开启了长达三年的艰难自救。在业内看来，新东方教育业务的“温和复苏”更多是低基数下的自然反弹，而非结构性突破。当月，东方甄选GMV突破6亿元，新东方美股股价一周内暴涨200%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251118194542a4aa3160&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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17:05","pubTimestamp":1763456738,"startTime":"0","endTime":"0","summary":"2025年11月16日，在新东方成立32周年之际，创始人俞敏洪用他一贯温和的笔触在南极向员工发送了内部信，他以“冰雪中的坚守”为主题，回顾了创业历程，并用南极企鹅在极端环境中相互扶持类比新东方人面对困境时的团结，最后鼓励员工坚守初心，展望未来。一封充满情怀的内部信，不仅未能激起员工们的共鸣，反而引发了全网的吐槽。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202511183567622860.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["LU2517655028.SGD","LU2517655291.USD","BK4563","BK1556","LU0164865239.USD","LU0048580855.USD","LU2242644610.SGD","LU0572944931.SGD","LU0871576103.HKD","BK4588","BK1588","IE0034224299.USD","LU0327786744.USD","SG9999006597.SGD","BK4535","BK1516","LU0502904849.HKD","LU0594300179.USD","EDU","LU0605514214.HKD","SG9999002950.SGD","BK4509","BK1519","BK4510","BK4585","BK4505","LU0650527681.SGD","LU1023057109.AUD","BK4204","BK4503","01797","SG9999001093.SGD","BK4506","LU0307460666.USD","LU0588546209.SGD","LU0039217434.USD","LU0359202008.SGD","LU0531971595.HKD","LU0823426308.USD","SG9999001051.SGD","LU0359201612.USD","LU0370786039.SGD","LU2517655374.HKD","09901","BK1596","LU2328871848.SGD","BK4531","SG9999001069.SGD","BK1228","LU0455707207.USD"],"gpt_icon":1},{"id":"2584445982","title":"每日沽空追蹤 | 東方甄選 11月18日沽空量成交27.4萬股，沽空比例為2.37%","url":"https://stock-news.laohu8.com/highlight/detail?id=2584445982","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2584445982?lang=zh_tw&edition=fundamental","pubTime":"2025-11-18 16:30","pubTimestamp":1763454623,"startTime":"0","endTime":"0","summary":"东方甄选北京时间11月18日，跌2.07%，卖空量成交27.4万股，较上一交易日减少64.14%更多个股卖空数据请看下面视窗：卖空数据是观测市场多空博弈的关键指标：短期可反映市场情绪，高卖空比例预示看空预期，但极端值可能触发轧空反弹；长期结合基本面恶化则预警下行风险。需注意其局限性：卖空行为包含对冲需求，未必单纯看空；机构可能通过衍生品做空未体现在数据中，且散户跟风易扭曲信号。股市有风险，请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251118163336a4a9bb97&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, 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东方甄选股价跌2.07%，报收18.97元，成交金额2.2亿元，换手率1.10%，振幅3.87%，量比1.44。东方甄选今日主力资金净流出168.3万元，上一交易日主力净流入104.3万元。该股近5个交易日下跌8.79%，主力资金累计净流入491.4万元，其中1个交易日为股价上涨时净流出；近20日主力资金累计净流出5151.0万元，其中净流出天数为11日。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251118162339a70158ac&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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14:43","pubTimestamp":1763448180,"startTime":"0","endTime":"0","summary":"　　脱离生存困境的“坚守”说教，只会沦为空洞的鸡汤，不仅无法凝聚人心，反而可能加剧员工的疏离感。　　俞敏洪的“鸡汤”的确遭遇了尴尬。　　此次争议恰恰提醒所有民营企业家：成功的过往不能成为理解当下的障碍，唯有倾听员工的真实诉求，才能让企业凝聚力真正落地。毕竟，企业的长久发展，从来不是靠远方的鸡汤浇灌，而是靠每一位员工的真诚奉献与付出。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/roll/2025-11-18/doc-infxvawz4612055.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, 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16:35","pubTimestamp":1763368506,"startTime":"0","endTime":"0","summary":"有意思的是，新东方集团现在由新东方教育、东方甄选、新东方文旅这“三驾马车”构成，而每个业务的董事长都是俞敏洪。2026年一季度财报显示，新东方集团总营收达到15.23亿美元，同比增长6.1%，经营利润同比上升6.0%至3.10亿美元。新东方集团早期的发展由俞敏洪、王强、徐小平组成的“三驾马车”主导和驱动。现在，新东方集团32岁了，反而变成了俞敏洪一人独自拉“三驾马车”负重前行。俞敏洪已63岁了，已超越了中国法定退休年龄。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117164821976e7b25&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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11月17日沽空量成交16.4萬股，沽空比例為1.31%","url":"https://stock-news.laohu8.com/highlight/detail?id=2584771643","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2584771643?lang=zh_tw&edition=fundamental","pubTime":"2025-11-17 16:30","pubTimestamp":1763368222,"startTime":"0","endTime":"0","summary":"东方甄选北京时间11月17日，跌4.2%，卖空量成交16.4万股，较上一交易日减少39.15%更多个股卖空数据请看下面视窗：卖空数据是观测市场多空博弈的关键指标：短期可反映市场情绪，高卖空比例预示看空预期，但极端值可能触发轧空反弹；长期结合基本面恶化则预警下行风险。需注意其局限性：卖空行为包含对冲需求，未必单纯看空；机构可能通过衍生品做空未体现在数据中，且散户跟风易扭曲信号。股市有风险，请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025111716332195097a8f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, 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15:02","pubTimestamp":1763362977,"startTime":"0","endTime":"0","summary":"11月17日周一，东方甄选股价在盘中出现大幅下跌，跌幅达5.04%，引发市场关注。截至发稿时，该股报19.210港元/股。据报道，11月14日南向资金减持东方甄选24.20万股，这已经是连续第三天减持。近20个交易日内，东方甄选股价累计下跌21.02%，同期港股通累计减持121.34万股。这种持续的减持压力可能是导致股价下跌的主要原因之一。值得注意的是，东方甄选今日的成交量达881.703万股，换手率为0.84%，显示出较大的交易活跃度。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"movement","news_rank":0,"length":0,"strategy_id":0,"source":"ai_movement_cn","symbols":["01797"],"gpt_icon":1},{"id":"1148501279","title":"異動解讀 | 東方甄選盤中大跌5.04%，瘋狂英語創始人批評董宇輝英語水平引發爭議","url":"https://stock-news.laohu8.com/highlight/detail?id=1148501279","media":"异动解读","labels":["movement"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1148501279?lang=zh_tw&edition=fundamental","pubTime":"2025-11-17 15:02","pubTimestamp":1763362971,"startTime":"0","endTime":"0","summary":"港股东方甄选今日盘中大跌5.04%，截至发稿，该股报19.210港元/股。此次跌幅可能与近期围绕公司主播董宇辉的争议有关。据悉，疯狂英语创始人李阳近日公开批评董宇辉的英语水平，称其\"每一句都有严重语法错误\"，发音也存在问题。董宇辉此前曾就自己的英语水平公开致歉，称\"英语丢得太久\"。与此同时，新东方创始人俞敏洪在南极发布内部信，庆祝新东方32周岁生日。","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"movement","news_rank":0,"length":0,"strategy_id":0,"source":"ai_movement_cn","symbols":["01797"],"gpt_icon":0},{"id":"2584140886","title":"東方甄選盤中異動 大幅跳水5.00%報19.210港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2584140886","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2584140886?lang=zh_tw&edition=fundamental","pubTime":"2025-11-17 14:59","pubTimestamp":1763362776,"startTime":"0","endTime":"0","summary":"2025年11月17日下午盘14时59分，东方甄选股票出现异动，股价大幅跳水5.00%。资金方面，该股资金流入5322.19万港元，流出8266.25万港元。东方甄选股票所在的互动媒体及服务行业中，整体跌幅为1.99%。该公司主要以自营品牌“东方甄选”提供农产品为核心的产品。经过几轮的筛选，董宇辉成为了东方甄选的主播之一。随后，俞敏洪发文称，东方甄选的全资子公司“与辉同行”，将正式从东方甄选独立出去，由董宇辉个人持有其100%股权。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117145937a6feaf1f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117145937a6feaf1f&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1519","BK1228","BK1596","BK1132","01797","BK1516"],"gpt_icon":1},{"id":"2584971466","title":"俞敏洪南極發內部信，慶祝新東方32週歲生日","url":"https://stock-news.laohu8.com/highlight/detail?id=2584971466","media":"新浪科技","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2584971466?lang=zh_tw&edition=fundamental","pubTime":"2025-11-17 09:30","pubTimestamp":1763343000,"startTime":"0","endTime":"0","summary":"新浪科技讯 11月17日上午消息，俞敏洪在南极发布内部信，庆祝新东方32周岁生日，并向每一位参与过或者正在参与新东方事业的人表示感谢。　　俞敏洪信中提到，32年，很漫长也很短暂，当初我从北大纵身一跃，开始创业，承载了无数个日夜的奋斗与坚持，也承受了各种挫折和绝望。这一切，离不开每一位曾经在新东方，或者今天还在新东方的教职员工的付出与奉献。你们用智慧点亮了无数学子的前程，用温暖守护了新东方的精神家园。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/tech/shenji/2025-11-17/doc-infxsiaq3921472.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0588546209.SGD","SG9999001093.SGD","BK1596","LU0327786744.USD","LU0572944931.SGD","LU2517655374.HKD","LU0605514214.HKD","BK4506","LU1969619763.USD","LU2517655028.SGD","LU2242644610.SGD","LU0359201612.USD","BK4585","BK4563","BK4588","BK1588","LU0039217434.USD","LU0650527681.SGD","EDU","LU0048580855.USD","SG9999006597.SGD","BK1132","LU0823426308.USD","09901","LU0164865239.USD","BK4505","BK4526","LU0871576103.HKD","LU0594300419.USD","SG9999002950.SGD","LU0594300179.USD","LU2517655291.USD","LU0359202008.SGD","LU0455707207.USD","01797","LU0370786039.SGD","IE0034224299.USD","BK1519","LU0823426480.USD","BK4204","BK1556","LU0307460666.USD","LU0531971595.HKD","BK1228","BK4531","BK4510","BK1516","LU0502904849.HKD","BK4503","LU2328871848.SGD"],"gpt_icon":1},{"id":"2583682653","title":"董宇輝單飛、孫東旭離職 東方甄選路向何方？","url":"https://stock-news.laohu8.com/highlight/detail?id=2583682653","media":"中国经营网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2583682653?lang=zh_tw&edition=fundamental","pubTime":"2025-11-15 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16:15","pubTimestamp":1763108131,"startTime":"0","endTime":"0","summary":"11月14日, 东方甄选股价跌1.65%，报收20.22元，成交金额7132.7万元，换手率0.33%，振幅1.65%，量比0.27。东方甄选今日主力资金净流出978.4万元，上一交易日主力净流出191.0万元。该股近5个交易日下跌0.39%，主力资金累计净流入904.5万元，其中1个交易日为股价上涨时净流出；近20日主力资金累计净流出5373.0万元，其中净流出天数为11日。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251114161746a6f8fe6a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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10:34","pubTimestamp":1763087661,"startTime":"0","endTime":"0","summary":"快科技11月14日消息，今日，“董宇辉致歉口语多个语法错误”话题冲上微博热搜榜单。据悉，近日有网友发视频称，在日前一场疯狂英语线下活动中，创始人李阳吐槽了董宇辉、俞敏洪以及新东方。随后，董宇辉在与辉同行评论区表示：“抱歉，英语丢的太久，说的时候来不及反应，口语中有多个语法错误，大家多提批评意见。”本站拥有对此声明的最终解释权。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202511141042089503881a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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