港股詳情

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波司登

4.010

+0.0100.25%

成交量：535.92萬

成交額：2,171.56萬

市值：462.63億

市盈率：13.18

高：4.080

開：4.000

低：4.000

收：4.000

資料載入中...

總覽公司新聞公告

瑞銀：對今年內地消費看法略為改善，偏好泡泡瑪特、名創優品、海底撈及波司登等

瑞銀：對今年內地消費看法略為改善偏好泡泡瑪特、名創優品及海底撈等

波司登01月13日主力資金流入1552萬元連續3日加倉

到“戶外”去競爭鞋服上市公司謀變

21世纪经济报道

頻頻漲價的波司登，正在走李寧的老路？

“700元的羽絨褲僅含3克絨”惹爭議波司登的高端化之路能走多遠

波司登捐贈1000萬元禦寒物資馳援西藏地震災區

微博财经-财道工作室

波司登(03998.HK)長沙萬象城旗艦店開業

阿斯达克财经

700元羽絨褲僅有3克絨，高價波司登“刺痛”消費者

国际金融报

波司登（03998.HK）1月3日收盤下跌3.57%，成交2.79億港元

“瘋狂”的波司登：羽絨服年年漲價，消費者頻繁投訴

波司登盤中異動下午盤大幅跳水5.10%

加價卻減量，“背刺”消費者，波司登脫離羣眾的路還能走多遠？

波司登12月31日主力資金流出322萬元連續3日減倉

波司登12月30日獲南向資金加倉758.83萬股

波司登，被“3克絨”暴露了

波司登12月30日遭主力拋售2252萬元環比增加262.06%

高梵鴨鴨們前後夾擊，波司登高端化失靈了?

波司登聯手凱輝基金收購MooseKnuckles，高價羽絨服策略消費者“不買賬”？

萬元羽絨服銷量不佳，波司登轉向户外市場尋求突破

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13:08","pubTimestamp":1736831338,"startTime":"0","endTime":"0","summary":"瑞银发表报告指，在去年展望中，下调了对餐厅与运动服饰品牌的股票评级，仅看好IP零售商。展望今年，由于该行对今年内地消费看法略为改善，提出三个投资主题，包括品类扩张、政策支持及存货周期。同时仍看好IP零售商的品类与海外扩张机会，并因潜在政策支持而略为看好餐饮业。由于库存清理周期的关系，对运动服饰股票仍保持相对审慎的态度。瑞银表示，偏好泡泡玛特(9992.HK)、名创优品(9896.HK)及海底捞(6862.HK)、老铺黄金(6181.HK)、波司登(3998.HK)、百胜中国(9987.HK)、裕元集团(0551.HK) ，评级均为“买入”。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250114131229abaa0f85&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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20:40","pubTimestamp":1736512814,"startTime":"0","endTime":"0","summary":"2024年12月中旬，老牌商务男装报喜鸟（002154.SZ）被传出洽谈收购美国高端户外品牌Woolrich的消息，但公司目前并未披露官方信息。面对千亿级的户外市场风口，报喜鸟的举动并非偶然。据《中国户外运动产业发展报告（2023-2024）》，中国户外装备市场规模在2023年达到872亿元，未来预计向“千亿市场”迈进。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202501103293935336.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202501103293935336.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["IE0031814852.USD","LU0251144936.SGD","82020","03998","BK1500","LU0048580855.USD","BK1610","LU1188198961.HKD","LU0326950275.SGD","02020","LU2045819591.USD","LU0594300419.USD","LU1675838814.USD","LU0072462343.USD","LU0823426480.USD","LU0370786039.SGD","LU0463099449.HKD","IE00BQXX3F31.USD","ANPDY","LU1880383366.USD","LNNGY","02331","IE0008369823.USD","LU1102505929.USD","LU0541501648.USD","LU0594300179.USD","LU0541502299.USD","BK1168","LU0048597586.USD","LU2039709279.SGD","01368","IE00BQXX3C00.GBP","LU1048588211.SGD","LU0650527681.SGD","BK4202","LU2488822045.USD","LU1808992512.USD","AS","BK1227","LU0572944931.SGD","LU0593848301.USD","IE00B031HY20.USD","LU0140636845.USD","LU0327786744.USD","BK1512","01361","82331","IE00BQXX3D17.EUR","LU1102505762.USD","LU0244354667.USD"],"gpt_icon":0},{"id":"2502888799","title":"頻頻漲價的波司登，正在走李寧的老路？","url":"https://stock-news.laohu8.com/highlight/detail?id=2502888799","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2502888799?lang=zh_tw&edition=fundamental","pubTime":"2025-01-10 12:49","pubTimestamp":1736484594,"startTime":"0","endTime":"0","summary":"“羽皇”波司登，似乎正在变成下一个李宁。波司登每次冲上热搜，总是伴随着打工人钱包破碎的声音，像极了此前频频涨价的李宁。甚至涨幅一定程度上超越了李宁：2017年波司登平均吊牌价只有1000元上下，如今翻倍至近2000元，而李宁涨势最猛烈的2019-2022年，旗舰店商品均价也仅提升了40%。“涨”声不断下，不愿为李宁高端化买单的年轻人，更不会惯着波司登了，其多款贵价羽绒服，在电商平台的月销量只有个位数。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/248961","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU1048588211.SGD","LU1880383366.USD","LU0048580855.USD","LU0823426308.USD","LU1675838814.USD","LU1102505929.USD","LNNGY","LU0541501648.USD","LU2045819591.USD","03998","BK1502","LU0541502299.USD","LU2125910500.SGD","LU0072462343.USD","LU0572944931.SGD","BK1589","BK1227","LU0593848301.USD","BK1610","BK1500","LU0327786744.USD","LU0348805143.USD","LU0823426480.USD","BK1512","LU0370786039.SGD","LU1808992512.USD","02331","82331","LU1102505762.USD"],"gpt_icon":0},{"id":"2502082267","title":"“700元的羽絨褲僅含3克絨”惹爭議 波司登的高端化之路能走多遠","url":"https://stock-news.laohu8.com/highlight/detail?id=2502082267","media":"羊城晚报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2502082267?lang=zh_tw&edition=fundamental","pubTime":"2025-01-09 07:03","pubTimestamp":1736377399,"startTime":"0","endTime":"0","summary":"每到冬季，羽绒服便成为市场热销单品。近年来，波司登凭借品牌效应，在市场中抢占了一席之地。然而，近期其一款售价超过700元的羽绒裤因仅含3克羽绒，引发了广泛的质疑，相关话题迅速冲上热搜。尽管该款产品随后已迅速下架，但消费者已深感被“背刺”。记者注意到，近年来，波司登在价格越来越高的同时，产品质量也屡遭吐槽，高价到底值不值，波司登高端化之路不时引发质疑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202501093291594986.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["03998","BK1589","BK1512","BK1500","LU1808992512.USD","BK1227","BK1502","LU1675838814.USD"],"gpt_icon":0},{"id":"2501777362","title":"波司登捐贈1000萬元禦寒物資 馳援西藏地震災區","url":"https://stock-news.laohu8.com/highlight/detail?id=2501777362","media":"微博财经-财道工作室","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2501777362?lang=zh_tw&edition=fundamental","pubTime":"2025-01-07 19:29","pubTimestamp":1736249340,"startTime":"0","endTime":"0","summary":"来源：@华夏时报微博据央视新闻报道，1月7日9时05分，西藏日喀则市定日县发生6.8级地震，震源深度10千米，灾情严重。正值寒冬腊月，灾区气温骤降，极端天气给受灾群众的生活和救援工作带来了极大挑战。在地震灾害发生的第一时间，波司登集团迅速响应，启动应急援助机制，从西南仓库中紧急调度1000万元的御寒物资，驰援西藏日喀则定日县，为当地群众和救援人员提供御寒保障。波司登集团将持续关注灾区情况，在政府部门的指导下，为灾区人民和救援工作提供更多的帮助与力量。祈愿西藏灾区早日恢复正常生活！\n\n\n海量资讯、精准解读，尽在新浪财经APP","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/wbstock/2025-01-07/doc-ineeeant1406321.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["03998","LU1808992512.USD","BK1502","BK1227","BK1512","BK1589","BK1500","LU1675838814.USD"],"gpt_icon":0},{"id":"2501407489","title":"波司登(03998.HK)長沙萬象城旗艦店開業","url":"https://stock-news.laohu8.com/highlight/detail?id=2501407489","media":"阿斯达克财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2501407489?lang=zh_tw&edition=fundamental","pubTime":"2025-01-06 16:27","pubTimestamp":1736152020,"startTime":"0","endTime":"0","summary":"波司登(03998.HK) 宣布，于长沙万象城开设的旗舰店已于上周六(4日)开业，将销售品牌与当代剪纸艺术家“陈粉丸”共同打造的新年联名系列产品，为新年热销季揭开序幕。(gc/a)(港股报价延迟最少十五分钟。沽空资料截至 2025-01-06 16:25。)AASTOCKS新闻","market":"other","thumbnail":"https://plib.aastocks.com/aafnnews/image/medialib/20250106162730883_s.jpg","type":0,"news_type":0,"thumbnails":["https://plib.aastocks.com/aafnnews/image/medialib/20250106162730883_s.jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1408163/latest-news/AAFN","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"aastocks_highlight","symbols":["BK1500","BK1227","BK1512","LU1675838814.USD","LU1808992512.USD","BK1502","BK1589","03998"],"gpt_icon":0},{"id":"2500174506","title":"700元羽絨褲僅有3克絨，高價波司登“刺痛”消費者","url":"https://stock-news.laohu8.com/highlight/detail?id=2500174506","media":"国际金融报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2500174506?lang=zh_tw&edition=fundamental","pubTime":"2025-01-04 08:33","pubTimestamp":1735950815,"startTime":"0","endTime":"0","summary":"每到冬季，羽绒服就会变成最抢手的单品，相关争议也随之而来。近日，有网友发帖吐槽，称波司登一款售价700多元的鹅绒裤充绒量只有3克，产品大部分区域几乎没有填充物，仅大腿根部有一小块绒，被戏谑为“一层皮的滑雪裤”。这是波司登高端化路线下的产物。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202501043287579976.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202501043287579976.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["03998","LU1675838814.USD","LU1808992512.USD","BK1512","BK1500","BK1589","BK1227","BK1502"],"gpt_icon":0},{"id":"2500162612","title":"波司登（03998.HK）1月3日收盤下跌3.57%，成交2.79億港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2500162612","media":"金融界","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2500162612?lang=zh_tw&edition=fundamental","pubTime":"2025-01-03 17:14","pubTimestamp":1735895688,"startTime":"0","endTime":"0","summary":"1月3日，截至港股收盘，恒生指数上涨0.7%，报19760.27点。波司登收报3.78港元/股，下跌3.57%，成交量7380.42万股，成交额2.79亿港元，振幅5.87%。最近一个月来，波司登累计跌幅4.79%，今年来累计跌幅2.58%，跑输恒生指数-1.49%的跌幅。财务数据显示，截至2024年9月30日，波司登实现营业总收入88.04亿元，同比增长17.83%；归母净利润11.3亿元，同比增长22.98%；毛利率49.88%，资产负债率50.39%。2007年10月11日,本公司于联交所主板上市,股份代号3998。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.jrj.com.cn/2025/01/03171447093383.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"jinrongjie_stock","symbols":["03998","BK1502","LU1675838814.USD","BK1512","BK1227","LU1808992512.USD","BK1500","BK1589"],"gpt_icon":0},{"id":"2500616299","title":"“瘋狂”的波司登：羽絨服年年漲價，消費者頻繁投訴","url":"https://stock-news.laohu8.com/highlight/detail?id=2500616299","media":"财经锐眼","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2500616299?lang=zh_tw&edition=fundamental","pubTime":"2025-01-03 16:50","pubTimestamp":1735894200,"startTime":"0","endTime":"0","summary":"波司登的这种定价存在明显的虚高，面对消费者的质疑，波司登虽然采取了下架措施，但是此次事件对波司登品牌在消费者心中的品牌形象损失应该是不可能挽回的了。波司登的疯狂营销行为也是经常被消费者所诟病的一点。截至2024年3月31日的财年，波司登销售费用已经达到80.55亿，较上一财年同比增长31.51%，占总营收232.14亿的34.7%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/wm/2025-01-03/doc-inecsvux6398601.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU1808992512.USD","BK1512","BK1227","BK1502","BK1589","LU1675838814.USD","03998","BK1500"],"gpt_icon":0},{"id":"2500561991","title":"波司登盤中異動 下午盤大幅跳水5.10%","url":"https://stock-news.laohu8.com/highlight/detail?id=2500561991","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2500561991?lang=zh_tw&edition=fundamental","pubTime":"2025-01-03 13:24","pubTimestamp":1735881846,"startTime":"0","endTime":"0","summary":"2025年01月03日下午盘13时24分，波司登股票出现异动，股价急速下跌5.10%。截至发稿，该股报3.720港元/股，成交量4008.22万股，换手率0.36%，振幅5.10%。机构评级方面，在所有27家参与评级的机构中，100%的券商给予买入建议，无券商给予持有、卖出建议。波司登股票所在的服装行业中，整体跌幅为0.07%。其相关个股中，华鼎控股、恒富控股、桦欣控股涨幅较大，振幅较大的相关个股有恒富控股、满地科技股份、桦欣控股，振幅分别为14.40%、14.29%、13.25%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202501031324069859c775&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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波司登股价跌3.72%，报收3.88元，成交金额8791万元，换手率0.20%，振幅3.47%，量比0.61。波司登今日主力资金净流出322万元，连续3日净流出，上一交易日主力净流出2252万元，今日环比减少85.70%。近一年数据显示，该股主力连续3日净流出后，次日下跌概率为75.00%，平均跌幅为1.52%。该股近5个交易日下跌5.13%，主力资金累计净流出2890万元，其中1个交易日为股价上涨时净流出；近20日主力资金累计净流出3694万元，其中净流出天数为13日。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241231161722a210231b&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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南向资金增持波司登758.83万股。截止当日收盘，港股通共持有波司登101309.51万股，占流通股0.00%。港股通增持金额前五个股分别为工商银行、中芯国际、中国移动、农业银行、建设银行。波司登近5个交易日下跌1.71%，港股通累计增持1544.90万股；近20个交易日下跌4.28%，港股通累计增持3598.82万股。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20241231093141a20fbc57&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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17:42","pubTimestamp":1735551720,"startTime":"0","endTime":"0","summary":"　　羽绒服中的国货代表波司登，在这个冬天翻了车。　　有消费者通过社交平台发文表示，自己购买的波司登售价745元的羽绒裤，充绒量只有3克，此信息迅速引起广泛关注。　　最后来自波司登官方的客服回应称，“绒跟绒之间不一样，我们用的绒朵，没有杂质，在克数上会轻”，但这样的回应未能让消费者信服，反而引发更多质疑。　　风波似乎过去了，但围绕“3克绒”的争议并未平息。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/china/2024-12-30/doc-inecfvkm2306574.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK1500","BK1502","LU1808992512.USD","BK1512","BK1589","LU1675838814.USD","03998","BK1227"],"gpt_icon":0},{"id":"2495597988","title":"波司登12月30日遭主力拋售2252萬元 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