有时品牌需要先退一步，才能更好地前进。这正是Coach十年前采取的策略——关闭门店、减少折扣并聘请新设计师。如今，其母公司Tapestry正从中获益。
Tapestry旗下还拥有Kate Spade品牌，最新财报显示其销售额整体增长21%，这完全得益于Coach的强劲表现。Coach销售额同比飙升31%，新客户群体，尤其是更年轻的Z世代消费者，成为增长主力军。皮革制品销量增长20%，而衡量价格水平的平均单品零售价也实现低双位数涨幅。Coach在所有区域市场均实现增长。
相比之下，Kate Spade表现欠佳，销售额下降10%。
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