克罗格亟需改进以应对竞争对手抢夺市场份额

投资观察
Sep 09

UBS分析师在研究报告中指出,克罗格在门店运营、电商平台以及定价策略方面仍有诸多改进空间,而在临时首席执行官Ron Sargent的带领下,这家杂货零售商似乎表现出了更强的改革紧迫感。

分析师表示,近期采取的措施,包括优化人力资源配置、加大对高增长业务的投资以及价格调整策略,有望为克罗格未来发展创造更有利的条件。

然而,该公司正面临来自沃尔玛、好市多和亚马逊等竞争对手日趋激烈的挑战,这些企业均在持续扩大市场占有率。此外,预计下半年促销活动的增加可能对其利润率造成压力。

克罗格计划于周四发布第二季度财报,不过分析师认为,此次财报披露预计不会"对该股票的投资前景产生重大影响"。

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