On September 17, the "2025 JD Government & Enterprise Business Brand Partner Cooperation Conference" was held in Beijing. As an important window for JD-SW (09618) to serve government and enterprise customers and the core carrier of its To B business, JD's government and enterprise business officially launched the "Trillion Market Partnership Program." Over the next three years, the company plans to precisely assist over 300 brand partners in achieving annual sales exceeding 100 million yuan, jointly create over 10,000 procurement bestselling products, and collectively serve over 10 million government and enterprise customers.
To help brand merchants expand in the government and enterprise market by providing an acceleration platform, the conference established the "Ten Billion Brand Alliance Club." Well-known brand enterprises including Huawei, Lenovo, Midea, HP, Deli, Golden Dragon Fish, Haier, Fulinmen, Dell, and Gree became the first batch of members.
Meanwhile, JD actively responded to national calls and jointly launched the "Sunshine Procurement" action initiative with brand merchants, advocating honest operations, guaranteed authentic products, strict compliance with regulations, and transparent transactions to establish new industry compliance benchmarks.
Xu Ran, SEC Vice Chairman and CEO of JD Group, stated at the event that the government and enterprise procurement market is undergoing profound transformation. JD consistently adheres to the business philosophy of "experience, cost, and efficiency," assisting partners in reducing operational costs and improving business efficiency through "business-procurement integration," providing customers with more certainty and creating more value for mutual benefit and win-win outcomes, ensuring cooperation results benefit every partner. JD Group will provide support for the rapid development of government and enterprise business from multiple dimensions including strategy, resources, and technology.
Wang Peinuan, Senior Vice President of JD Group and President of Government & Enterprise Business, stated that facing new market changes, JD's government and enterprise business will focus on digital intelligent supply chain construction as its core, continuously improving JD's comprehensive service system that integrates diversified premium product supply, digital intelligent procurement platforms, full-scenario services, nationwide logistics fulfillment, and full-chain compliance governance. The company will provide precise assistance and growth guarantees for brand merchants in product development, new technology applications, small and medium enterprise market expansion, and marketing resource input, striving to become the world's most trusted comprehensive procurement solution provider and a long-term value partner in digital intelligent procurement supply chains.
Authoritative data shows that China's total digital procurement amount reached 21.7 trillion yuan in 2024, representing a year-on-year growth of 16.2%. The digital penetration rate jumped from 5.3% in 2017 to 11.5% in 2024, indicating robust market development.
As early as 2014, JD's government and enterprise business pioneered e-commerce procurement solutions, creating the beginning of digital procurement. After more than a decade of deep cultivation, it has served over 8 million government and enterprise customers, including over 30,000 large clients, covering more than 90% of Fortune Global 500 companies in China and 95% of China's top 500 private economy enterprises.