Recently, KE Holdings Inc. launched a "Three Must-Dos and Six Prohibitions" self-regulation initiative, encouraging employees and agents to voluntarily sign a "Commitment to Adhere to a Neutral Market View," with over 80,000 agents, store owners, and platform employees actively responding. This move not only demonstrates the company's proactive commitment to responsibility and strict self-discipline but also sets a positive benchmark for the standardized development of the real estate brokerage industry, highlighting the leading role of a major player in fostering healthy industry growth. Currently, China's real estate market is in a critical period of stable and healthy development. For some time, malpractices such as false information, malicious price suppression, and misleading consumers have emerged in parts of the property brokerage sector, disrupting market order, harming consumer rights, and tarnishing the industry's reputation. Against this backdrop, KE Holdings Inc. has taken proactive steps, centering on a "neutral market view" to define clear behavioral guidelines with the "Three Must-Dos and Six Prohibitions." This is both a conscious fulfillment of corporate social responsibility and a powerful effort to purify the industry ecosystem. The "Three Must-Dos" focus on honest service, authentic information, and objective auxiliary services, aiming to enhance service quality; the "Six Prohibitions" directly target chronic industry issues, firmly resisting violations such as talking down the market, distorting policies, and false advertising. This reflects the company's adherence to professionalism and conveys a clear direction towards safeguarding consumer rights and stabilizing market expectations. From internal inspections and penalties to public commitments across the entire platform, KE Holdings Inc. is driving the real estate brokerage service back to its essence of "being trust-based" through sustained institutionalized actions. Corporate self-discipline is a vital foundation for industry self-governance. As an influential platform company, KE Holdings Inc. actively implements its primary responsibility, using public pledges to strengthen behavioral constraints and mobilizing a vast number of agents to jointly protect the industry's reputation. This is not only a practical action to standardize real estate brokerage services but also an active exploration of using platform strength to foster a healthy industry ecosystem. Several agents have stated that signing the commitment makes them "feel more confident." This also indicates that only services built on integrity and professionalism can truly win market share and respect. The real estate brokerage industry connects millions of households and is directly related to the vital interests of the people. Integrity, self-discipline, objectivity, and professionalism are inevitable choices for the sustainable development of enterprises and a sign of maturity for the industry's practitioners.