MEITUAN-W's flash purchase service has partnered with more than ten leading baijiu brands, including Kweichow Moutai Co.,Ltd. sauce-flavored liquor, Fenjiu, Yanghe, Jiannanchun, Xifeng, Jinshiyuan, Langjiu, and Shuijingfang, to launch the industry's first comprehensive baijiu authentication system for instant retail.

The system centers on authentic product guarantees and introduces multiple service measures across pre-sale, after-sale, and delivery stages for baijiu products. This initiative aims to promote intellectual property protection in the baijiu industry and create a "buy with confidence, authentic guarantee" shopping experience for consumers, building a healthy and trustworthy flash purchase baijiu ecosystem.

Additionally, MEITUAN-W's flash purchase service has recently begun piloting "baijiu authentication" services in liquor stores across select cities. The first phase will collaborate with authoritative testing institutions such as China Light Industry Testing and Certification Co., Ltd. to provide users with appearance authentication services for premium baijiu products.

MEITUAN-W's flash purchase service will gradually integrate with official authentication network resources from baijiu brands, establishing online processes for offline brand authentication services. If consumers have concerns after receiving their orders, brands can provide 72-hour authentication services and issue test results. The brand authentication results will seamlessly connect with the platform's compensation system, eliminating consumers' doubts about product authenticity.