异动解读 | Peloton股价盘中大跌5.05%,83.3万辆自行车因安全问题被召回

异动解读
Nov 07

周四盘中,运动器材制造商Peloton Interactive, Inc.(PTON)股价大跌5.05%,引发投资者关注。这一跌幅与公司最新宣布的大规模产品召回直接相关。

据美国消费品安全委员会(CPSC)周四发布的消息,Peloton正在召回约83.3万辆Original Bike+ PL02型自行车。召回原因是该型号自行车的座管组件在使用过程中可能发生断裂,存在导致用户摔倒和受伤的安全隐患。公司已收到三起相关事故报告,其中两起导致了用户受伤。

这不是Peloton首次因类似问题召回产品。去年,该公司曾召回了超过200万辆原始型号的自行车,同样是因为座椅支柱存在安全问题。此次新的召回行动无疑将对公司的财务状况和品牌形象造成进一步压力。Peloton正面临着削减成本、提高产品价格以及应对关税影响等多重挑战,此次召回可能会进一步加剧公司的经营困境,这也解释了为什么投资者对这一消息反应强烈,导致股价大幅下跌。

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