Lululemon表示高价值客户对新款式表现出浓厚兴趣

投资观察
Sep 06

Lululemon首席执行官Calvin McDonald表示,消费能力最强的客户对新款式反响积极,而不是一些核心系列产品。他在接受CNBC采访时表示:"我们的高价值客户对新款式的购买超出预期,他们表现出很高的参与度。"他补充说,公司需要为这些客户带来更多新鲜感和创新。

"我认为我们的产品组合并不能完全反映客户的真实反应,"他说道。他表示对公司持续振兴设计工作充满信心,计划明年在整体产品组合中提高新产品的占比。

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