Shares of Forward Air (FWRD) plummeted 5.21% in Friday's intraday trading session, following news that Stifel had lowered its price target for the company. The significant drop comes as investors react to the downward revision in the stock's valuation by a major financial firm.

Stifel, a well-known investment bank and financial services company, reduced its price target for Forward Air from $22 to $21. This adjustment represents a decrease in the expected value of the stock, which likely contributed to the sell-off. Despite the lower target, Stifel maintained its Hold rating on Forward Air shares, suggesting a neutral stance on the stock's future performance.

The market's strong negative reaction to this news highlights the sensitivity of Forward Air's stock to analyst opinions and forecasts. Investors appear to be reassessing their positions in light of Stifel's revised outlook, leading to the significant intraday decline. As trading continues, it remains to be seen whether Forward Air can recover from this setback or if the downward pressure will persist in the near term.