Decades ago, rural "ten-thousand-yuan earners" were a rarity, symbolizing a TV set, a brick house, and a family’s beaming smiles. Today, on Kuaishou, a new generation of such earners is emerging in a more effortless and trendy fashion.

On October 30, a striking statistic was unveiled at Kuaishou’s 2025 Agriculture, Rural Areas, and Farmers (Three Rural) Ecosystem Conference: over the past year, the number of Three Rural creators on Kuaishou earning monthly incomes exceeding ¥10,000 surged by 17.9% year-on-year. This figure reflects a broader trend—more rural entrepreneurs are leveraging the platform to build thriving businesses.

These creators come from diverse backgrounds and age groups: a music teacher gaining fame through humorous clips, an "80s generation" family selling mountain produce, or university graduates returning home to start ventures. Their common thread? Harnessing short videos and livestreams to share agricultural know-how, document rural life, and serve farming communities. By fostering authenticity, they transform followers into "new neighbors," cultivating a trust-based "New Agricultural Commerce" model unique to Kuaishou.

Some benefit from platform subsidies and traffic incentives; others sell farm goods via livestreams or expand through brand partnerships, paid knowledge services, or offline ventures—all steadily joining the ranks of "ten-thousand-yuan earners."

Now in its third year, Kuaishou’s Three Rural Ecosystem Conference highlights how this model, rooted in trust and real-life connections, is reshaping rural economies. But what sets Kuaishou apart in nurturing this sustainable ecosystem?

Take Xinxin, a native of Yimeng Mountain, who returned home to manage his family’s orchard. His candid videos of rural life amassed over 3 million followers. Today, he livestreams sales of hawthorns, millet, and sweet potatoes, moving 70,000–80,000 orders annually while building his brand, "Xin’s Village," to market local specialties nationwide.

Similarly, Deng Yan (aka "Agriculture Little Swallow"), an Inner Mongolia agricultural graduate, left her white-collar job in Beijing to revive her family’s farm-supply store in Jilin. By blending offline operations with free agri-tech tutorials on Kuaishou, she doubled her store’s sales and gained 800,000 followers.

These stories exemplify Kuaishou’s thriving Three Rural community. The *2025 Kuaishou Three Rural Ecosystem Report* reveals 140 million engaged users, with 4.1 million daily active users learning farming techniques and 1.5 million accessing agricultural updates. During peak seasons like planting and harvest, Kuaishou becomes a "digital encyclopedia," offering instant answers on crop prices, seed selection, and cultivation.

The platform hosts 140,000 monthly active agri-tech creators who conduct "online consultations" via livestreams and share practical knowledge, driving a 7.1% rise in video saves and a 15.7% increase in shares year-on-year. Features like "Agri-Tech Q&A" and "Harvest Livestreams" cement Kuaishou’s status as the most vibrant Three Rural content hub.

This ecosystem fosters a self-sustaining commerce loop: content builds trust, trust drives transactions, and transactions reinforce community bonds. As Wu Rina, head of Kuaishou’s Three Rural Content Center, noted, "We don’t push sales—trust naturally fuels consumption."

The model’s commercial potential is evident in creators like Zhao Min ("Village Flower Old Auntie Zhao"), whose humorous rural sketches won 4 million followers. After rescuing a local detergent factory via a ¥200,000 livestream sale, she expanded into e-commerce, later launching her own food brand. Her success hinges on authenticity—fans buy her recommended staples not just for quality, but because "they trust Old Auntie Zhao."

Another standout, Song Danyang ("Dr. Peach Agri-Teacher"), a plant protection master’s graduate, monetizes by teaching peach cultivation techniques, then selling farm supplies online. Her expertise helped double her sales within a year.

Zhao and Song embody the New Agricultural Commerce trifecta: **content-driven growth**, **trust-based transactions**, and **diverse monetization**. Over 78% of Three Rural GMV comes from followers, proving trust is the ultimate "revenue catalyst." Whether through e-commerce, ads, or brand deals, creators tailor paths to sustainability.

Beyond individual success, this model uplifts entire supply chains. By cutting middlemen, it speeds up premium farm-to-consumer sales and boosts regional brands. Personality-driven IPs add trust and溢价, moving beyond price wars to sustainable demand.

For creators, New Agricultural Commerce means transitioning from laborers to entrepreneurs. Last year, Kuaishou’s Three Rural creators generated 350 million orders, with 17.9% more crossing the ¥10,000 monthly threshold. For users, it’s access to reliable knowledge and products—evidenced by a 16.5% rise in daily purchase conversions, where trust outweighs bargain hunting.

Kuaishou itself evolves from a content platform to an industrial enabler. Its Three Rural vertical, fortified by niche expertise (e.g., Dr. Peach’s grafting tutorials), creates an un复制able moat. The "content-e-commerce-service" loop sustains creator motivation while propelling GMV growth—a win-win ecosystem.

Ultimately, New Agricultural Commerce isn’t just about sales; it’s empowering rural revitalization. As more "Old Auntie Zhaos" bloom on this digital soil, they’re rewriting the narrative of China’s countryside—one authentic story at a time.