7月9日（周三），“周杰伦概念股”巨星传奇午后继续飙升，截至发稿，涨幅扩大至超150%，近两个交易日涨幅超205%！
消息面上，今日，周杰伦正式入驻抖音平台，名称“周同学”，认证身份为歌手。抖音相关负责人回应表示：账号属实。此外，针对网传的抖音花费九位数与周杰伦签约的传言，抖音相关负责人表示消息不实，为谣言。据悉，巨星传奇IP矩阵包括周杰伦、刘畊宏等明星。软库中华指出，公司自有明星IP资产构成护城河，有效将IP变现为收入，同时亦驱动新零售业务发展。
此外，巨星传奇执行董事兼首席财务官赖国辉近期表示，今年公司在IP和新零售业务上均会有新动作，公司已自今年初计划推出周同学品牌的自营产品，涵盖潮流服装、黑胶唱片、食物等，并会持续经营IP授权及销售相关产品业务。
他透露，过去5年公司已授权生产及销售10亿件产品。公司今年目标全国设置1,000个产品贩卖机，又预计第三季在广州开设第一间线下店，除了出售周同学品牌产品，亦会推出新IP产品。公司又目标今年在全国开设10间自营及联营店。
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