On October 30, TONGCHENGTRAVEL (00780) signed a strategic cooperation agreement with Liaoning Airport Management Group (referred to as Liaoning Airport Group). The partnership aims to drive innovation in business models, jointly establish a new benchmark for "smart airports," and contribute to boosting Liaoning's ice-snow economy while promoting its unique Shengjing culture.
The signing ceremony took place at TONGCHENGTRAVEL’s headquarters in Suzhou, attended by Li Dongliang, Party Secretary and Chairman of Liaoning Airport Group, and Ma Heping, CEO of TONGCHENGTRAVEL, among other representatives.
Under the agreement, the two parties will collaborate across multiple areas, including joint marketing, expanding passenger travel chains, integrating cultural and tourism resources, and building a Northeast Asia international hub. Key initiatives include: 1. **Aviation Business Enhancement**: Supporting high-quality development of Liaoning’s civil aviation through online and offline marketing, deepening air-travel integration, and improving air-rail connectivity services. 2. **Non-Aviation Business Expansion**: Exploring retail and dining collaborations within airports via TONGCHENGTRAVEL’s platform to enhance commercial efficiency, while developing a shared frequent flyer rewards system.
Liaoning’s ice-snow tourism has emerged as a major economic driver, further bolstered by its successful bid to host the 2028 National Winter Games. The provincial government’s 2030 plan targets a 250-billion-yuan ice-snow industry, positioning Liaoning as a premier destination for winter sports and tourism.
The partnership will also focus on designing integrated travel products (e.g., "flight + attraction tickets," "flight + ski packages") and promoting Liaoning’s tourism globally through campaigns and themed routes to attract international visitors.
Li Dongliang emphasized that this collaboration marks a critical step in Liaoning Airport Group’s digital transformation, leveraging Shenyang Taoxian International Airport’s hub resources to elevate passenger services and regional economic growth.
Ma Heping stated that TONGCHENGTRAVEL will leverage its platform technology, user insights, and marketing expertise to enhance end-to-end travel experiences, fueling Liaoning’s aviation development and Northeast Asia hub ambitions.
Liaoning Airport Group, a state-owned enterprise, operates airports in Shenyang, Dandong, Jinzhou, and Chaoyang, with Shenyang Taoxian handling 23.74 million passengers and 228,000 tons of cargo in 2024, ranking 27th nationally.