流媒体巨头奈飞表示，过去一年广告支持套餐用户数量增长了一倍多。公司周三在面向广告主的推介会上透露，每月7.99美元的套餐目前全球每月覆盖超9400万用户——这相比2024年5月报告的4000万和去年11月公布的7000万均有大幅增长。
自2022年推出广告套餐以来，该服务增长迅速。随着Netflix对广告业务的运营愈发成熟，其计划在2026年底前推出更多广告形式，包括去年已开始试验的暂停广告，以及观看中途出现的互动广告。Netflix已停止公布每季度新增订阅用户总数，但今年1月曾透露其全球订阅用户超过3亿。
Netflix广告业务总裁Amy Reinhard表示，该流媒体服务拥有“全球最活跃的受众”，广告套餐用户平均每月使用时长为41小时。
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