小牛电动（NIU）今日盘中股价大涨5.21%，引起投资者广泛关注。截至发稿时，该股报价3.53美元。这一涨幅使得小牛电动在电动车制造行业中表现突出，特别是在整体行业下跌1.40%的背景下。
消息面上，小牛电动近期推出了新款NX Play电动摩托车，并在抖音平台首发。这款新品定位为"越级玩家"，配备了TFT彩色屏幕、魔术轮控车把旋钮、GoEasy全场景智驾系统以及OKGo无感解锁技术等智能功能，大幅提升了骑行体验的便捷性和智能化水平。新产品的推出可能是刺激股价上涨的主要因素之一，显示了公司在产品创新方面的持续努力。
值得注意的是，小牛电动股票自年初以来已经上涨了87.71%，显示出强劲的增长势头。然而，过去60个交易日该股下跌了11.58%，表明近期市场对该股态度有所变化。此次股价的大幅上涨可能意味着投资者对公司新品发布的积极反应，以及对其在电动车市场竞争力的认可。作为一家专注于设计、制造和销售高性能电动摩托车、踏板车和自行车的公司，小牛电动在中国和欧洲市场都有业务布局，这次的股价上涨或许反映了市场对其全球扩张战略的信心。
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