Shares of Diageo PLC (DEO), the parent company of Guinness, soared 6.03% in pre-market trading on Tuesday following the release of its latest quarterly results. The alcoholic beverage giant reported better-than-expected performance, igniting investor optimism and driving the stock higher.

Diageo's strong quarterly showing demonstrates the company's resilience in a challenging market environment. As a leading producer of spirits and beer, including iconic brands like Johnnie Walker, Smirnoff, and Guinness, Diageo has managed to exceed analyst expectations, showcasing its ability to maintain growth and profitability despite economic headwinds.

However, the company also announced that it now anticipates a larger annual impact from tariffs, estimating a $200 million hit. Despite this setback, investors appear to be focusing on the positive aspects of Diageo's performance, as evidenced by the significant pre-market stock surge. The market's reaction suggests confidence in Diageo's ability to navigate trade challenges while continuing to deliver strong results.