别样肉客（BYND）今日盘中大跌5.6%，股价波动引发市场关注。此次下跌正值公司宣布关闭中国电商渠道并暂停本地生产，凸显其全球扩张战略受挫。
消息面上，别样肉客已终止天猫和拼多多旗舰店运营，其中国嘉兴工厂也已停产。财报显示，公司连续四年营收下滑，2025年前三季度亏损同比扩大至1.93亿美元。分析师指出，植物肉产品因价格高、口感差导致复购率低迷，加之行业融资锐减，迫使公司收缩国际市场。
值得注意的是，别样肉客市值已从巅峰期的200亿美元缩水至6亿美元，反映出资本和消费者对植物肉赛道信心的双重流失。公司CEO伊森·布朗坦言，退出中国是"痛苦但必要的选择"。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.