别样肉客(BYND.US)今日盘中大跌5%,股价波动引发市场关注。
消息面上,别样肉客宣布终止其在中国电商平台的运营,包括天猫和拼多多旗舰店。分析师指出,人造肉产品因口感差、价格高缺乏核心竞争力,且行业缺乏国家标准,消费者接受度低,导致业务拓展受阻。
公开资料显示,别样肉客的植物肉产品售价高于传统肉类,但消费者评价普遍负面,如“难以下咽”“豆制品味道”。业内人士认为,人造肉产业需先解决标准和工艺问题,才能获得市场认可。
别样肉客(BYND.US)今日盘中大跌5%,股价波动引发市场关注。
消息面上,别样肉客宣布终止其在中国电商平台的运营,包括天猫和拼多多旗舰店。分析师指出,人造肉产品因口感差、价格高缺乏核心竞争力,且行业缺乏国家标准,消费者接受度低,导致业务拓展受阻。
公开资料显示,别样肉客的植物肉产品售价高于传统肉类,但消费者评价普遍负面,如“难以下咽”“豆制品味道”。业内人士认为,人造肉产业需先解决标准和工艺问题,才能获得市场认可。
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