LAOPU GOLD (06181) surged over 6%, and as of press time, the stock was up 6.06% to HK$735, with turnover reaching HK$1.13 billion.

On the news front, JPMorgan published a research report stating that after conducting multiple site visits and communicating with LAOPU GOLD's management, store managers, and industry experts, the bank found a clear trend of brand value enhancement. This is evidenced by consumers' willingness to queue outside stores even after product price increases or the end of promotional periods.

Based on data from August to September, the bank predicts that LAOPU GOLD's retail sales performance will remain robust. The bank expects the company to launch more new products in line with festival schedules, adopt new craftsmanship techniques such as gold lacquer technology, and continue adjusting its store network in the future, believing that LAOPU GOLD's brand value will continue to rise.

JPMorgan slightly adjusted the company's earnings forecasts for 2025-2027, raising the target price marginally from HK$1,294 to HK$1,296, equivalent to a projected 24x P/E ratio for 2027. The bank reiterated its "Overweight" rating and listed LAOPU GOLD as one of its top picks in China's consumer sector.

According to a report, LAOPU GOLD, which gained popularity through "ancient craftsmanship" and "Chinese aesthetics," continues to attract consumers despite two price increases in February and August this year. A sales representative at the LAOPU GOLD counter in Beijing SKP mall noted that individual product prices range mostly between RMB 10,000 to 60,000, with per-gram prices varying from approximately RMB 1,200 to 1,700 depending on craftsmanship and materials used. For smaller-weight products, the per-gram price can even exceed RMB 2,000.