在多年来竞争最激烈的假日季，美国主要零售商塔吉特和沃尔玛正在加大广告投入，以便通过短视频应用TikTok和流媒体平台接触购物者。
但投资者表示，虽然最近的美国信用卡和借记卡数据显示塔吉特略有收益，其购物者在12月初的消费略高于一年前，但这家总部位于明尼阿波利斯的连锁店今年几乎无法扭转使其处于不利地位的趋势。
塔吉特在全美拥有1950多家门店，主要经营非必需品，随着销售额的下降，其市场份额已下降。今年以来，塔吉特的股价下跌了7%，而沃尔玛的股价则上涨了72%。
Sizemore Capital Management 公司的首席投资官Charles Sizemore表示：塔吉特的困境已经持续了几年，没有快速解决的办法。“后期的广告激增会鼓励购物者在年底前在塔吉特消费礼品卡吗？也许吧，”Sizemore 说，“我不一定会这么认为。”
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