智通财经APP获悉，Keep(03650)午后涨超12%，截至发稿，涨9.01%，报6.17港元，成交额7303.48万港元。
消息面上，今年2月初，Keep创始人王宁发布全员信表示，公司要全力all in AI，基于十年的运动数据积累与沉淀，让在线健身从推荐走向生成，持续引领运动科技行业。近日有报道称，Keep内部专门成立了AI项目组，紧锣密鼓做AI方向产品与功能研发。此前AI爆发时，Keep便将AI研发提升到战略高度，把人工智能与健身的结合列为业务重点。目前，则在探索基础上全面加码。
值得注意的是，据相关人士透露，“目前Keep正在灰度内测类似于多邻国的产品推荐，提升平台用户活跃度，后续该功能有可能会成为Keep固定入口。”据了解，用户留存方面，Keep在借鉴多邻国英语模式。与多邻国的应用场景类似，Keep与用户所处的同样是“教”与“学”的服务场景。而多邻国要帮助学生达成更优的学习效果，Keep则是要通过提供更精准的运动方案，给用户达成更有的“训练效果”。
此外，建投海外近日发布观点称，短期内有望看到AI应用在KEEP上的落地场景：能够构建更深度的数据池，便于更高层次的数据建模；实现AI内容生成，以及推出AI agent等。
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