蜜雪集团:如何看待已千亿的蜜雪未来空间?何以为“王”

东吴证券
11 Mar

品牌统治力与估值:蜜雪集团核心的价值,不在于“茶饮赛道”,而在于“蜜雪在赛道内的统治力”,蜜雪国内40000+家店,而其他茶饮品牌基本上在3000-9000 家店,和蜜雪具有断层式差距。“能开出店”意味着加盟商在这个品牌能赚钱,基于这个基础,蜜雪过去两年平均每年开店达7000 家,这也是蜜雪品牌统治力的一个体现,如果品牌力不够强,就没有办法持续开店,且达到这个店数水平,统治力强的品牌,有望享有更高...

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