近日, 吴彦祖与高途集团合作的AI口语课程火热,五日销售额破五百万,报名人数超2.1万,高途股价上涨50%。在中国教育行业发展中,明星代言反映行业转型与变化。 1990~2000年,草根时代专家代言,如李阳和俞敏洪,“自产自销”模式零成本却创造现象级品牌效应;2000~2010年,K12狂飙突进,施瓦辛格等明星代言,教育营销进入商业化阶段;2010~2020年,流量盛宴下,资本助推顶流明星代言;...
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