在提振消费的今天,啤酒还会打价格战吗?啤酒是不是越卖越贵? 3月18日,华润啤酒(00291.HK)发布了2024年业绩。财报显示,去年,华润啤酒实现综合营业额386.4亿元,同比下降1%,未计利息及税项前盈利为63亿多元,同比增长近3%。去年,华润啤酒实现啤酒销量约1087万千升,同比下降3%。 尽管啤酒销售规模略有下降,但去年,华润啤酒的毛利率上升至42.6%,其中,啤酒业务的毛利率为...
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