友商狂奔,李宁掉队,跌超2000亿背后的秘密与教训

亿邦动力网
31 Mar

中国运动鞋服品牌里,李宁最后一个公布2024年财报业绩。361度营收首破百亿元大关,特步净利润增长20%创历史新高,安踏和亚玛芬共创千亿元体育用品集团,而李宁交出一份“喜忧参半”的年度成绩单。增收不增利——2024年营收上涨3.9%至286.76亿元,其中电商业务收入增长10%,成为增长最快的渠道,而直营渠道收入从2023年69.07亿元下降至68.83亿元;净利润同比下降5.5%至30.13亿元...

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