爱奇艺杀入直播带货,不卖“货架”卖“剧情”

TechWeb.com.cn
23 Apr

内容创作和科技创新一直是爱奇艺发展的两大驱动力,今年的爱奇艺世界大会上,商业化作为另一个关键词被重点提及。此前,爱奇艺的主要收入来自于会员和广告,现在也要发展电商业务。4月23日,爱奇艺创始人兼CEO龚宇在大会上宣布,爱奇艺电商上线。值得注意的是,虽然做的也是直播带货,但爱奇艺电商是内容电商,而不是货架电商,目前仍在试运营状态。最大潜在用户是爱奇艺会员据了解,爱奇艺早在五年前就已开始探索电商业务。...

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