潮玩巨头泡泡玛特发布2025年一季度财报，营收同比激增165%-170%，海外收入更是狂飙近5倍！这一惊人数据不仅刷新行业纪录，更让“谷子经济”这一新兴赛道再次站上风口浪尖。所谓“谷子”，源于日语“グッズ”（Goods），指基于二次元IP（如动漫、游戏、影视）开发的周边商品，涵盖徽章、手办、盲盒、亚克力立牌等。泡泡玛特的热销，正是谷子经济爆发的一个缩影——消费者愿意为情怀买单，更愿为文化归属感...
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