从茶马古道到纳斯达克,霸王茶姬用“以茶会友”编织每个人的生活网络

贝多财经
24 Apr

霸王茶姬正在为中国茶饮创造新的可能。北京时间2025年4月17日晚,发轫于云南茶马古道的新茶饮品牌霸王茶姬以"CHA"(即茶的中文拼音)为代码登陆纳斯达克。这家将东方美学注入现代商业基因的企业,用八年时间完成了从边陲山麓到全球市场的战略跃迁。在资本市场的聚光灯下,霸王茶姬验证了文化壁垒的终极价值:当消费回归理性周期,对中国茶文化母体的“深度转译”能力,正在创造比短期GMV更具穿透力的长期品牌势能。...

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