泡泡玛特早盘持续拉升涨超12% 近日登顶美国App STORE购物榜
4月28日消息，港股泡泡玛特早盘持续拉升，截至发稿涨超12%，报193.1港元/股。
消息面上，4月25日，泡泡玛特官方应用登顶美国App STORE购物榜，这也是该官方应用在购物榜的首次登顶，同时泡泡玛特App还在一日之内跃升了114个位次，迅速成为了免费总榜的第四名。据了解，此次泡泡玛特官方应用登顶与泡泡玛特近期上市的新品密切相关，4月24日，泡泡玛特旗下人气IP LABUBU在全球发售第三代搪胶毛绒产品“前方高能”系列，产品发售在全球引发抢购风潮，带动泡泡玛特APP首次登顶。
华创证券发布研报指出，泡泡玛特Labubu现象级破圈，毛绒品类持续爆发，IP生态全面升级。前期爆款SP毛绒和LABUBU毛绒产能补足持续放货，驱动一季度业绩持续高增。蕾哈娜、Bryanboy等明星将Labubu玩偶与爱马仕铂金包搭配，标志着IP 从“潮玩”升维至“奢侈品配饰”领域。
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