在2025上海车展期间,保时捷CEO奥博穆在接受媒体采访时透露了一个重要信息,称未来两到三年内,保时捷可能会停止在中国市场销售电动汽车。奥博穆在采访中表示,保时捷的电动汽车在中国的销量“相对较低”,但他并没有透露具体的销量情况。对于车市黑马小米汽车,奥博穆表示并不将小米视为直接竞争对手,小米的低价策略并不能与保时捷的“驾驶能力”相提并论。
今年第一季度,保时捷在华交付量仅9,471辆,同比暴跌42%,占全球销量的比例从巅峰时期的30%降至13.25%。回溯近年数据,保时捷在中国的颓势已持续三年:2021年销量达9.57万辆的历史峰值后,2022年降至9.32万辆,2023年进一步萎缩至7.93万辆,2024年更是骤降28%至5.69万辆,中国市场也从保时捷全球最大单一市场跌至第三位。小米汽车今年一季度销量为75,869辆。
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