跑鞋赛道拥挤,索康尼独力支撑特步有点难

新浪财经
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界面新闻记者 |覃思悦特步国际于近日公布了2025年第一季度中国内地业务营运状况。公告显示,特步主品牌零售销售增长(包括线上线下渠道)实现中单位数同比增长,渠道库存周转约四个月,零售折扣水平维持在七至七五折。公告特别提到了公司旗下索康尼(Saucony)品牌的优异表现。特步方面表示,2025年第一季度,索康尼品牌在中国市场的零售额同比增长超过40%。索康尼一直是特步培育多品牌矩阵的先锋军。在安踏...

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