李宁2025年第一季度表现符合预期,维持全年的展望(简体版)

第一上海
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2025年第一季度营运表现概况:公司整个平台的零售流水录得低单位数增长。其中线下渠道(包括零售及批发)录得低单位数增长,零售(直接经营)渠道录得低单位数下降,批发(特许经销商)渠道录得低单位数增长;电商业务则录得10%-20%低段增长(受益于抖音和京东20-30%的增长)。线下的吊牌价有低单位数的增长,但销量有所减少(受人流的影响)。按月份来看:1月是好于预期,2月是符合预期但3月则低于预期(部分...

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