智通财经APP获悉，电视广播(00511)涨近6%，截至发稿，涨5.84%，报3.26港元，成交额908.47万港元。
消息面上，电视广播近日公布，于截至2025年3月31日止三个月期间，集团于香港地面免费电视频道的收视率继续保持领先地位，集团的旗舰频道翡翠台、24小时无线新闻台及其他频道的收视率合计达到78%的市场份额。期内，香港地面免费频道的广告收入在今年保持强劲，来自广告客户的整体收入与去年同期相当，预计今年全年的广告收入会超越2024年，而香港以外的大湾区将会成为关键的增长驱动力。
OTT串流业务方面，所有服务层级的平均每月活跃用户人数(MAU)维持约200万。myTV Super平台数码广告收入于今年首季实现双位数的百分比增长，预计数码广告收入将于今年再次成为亮点。公司重申对截至2025年12月31日止年度EBITDA持续改善及实现正数净利润的预期。
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