过渡期中的逆袭计划:本田在中国押注“智电双全”

金融界
06 May

当智能、电动成为汽车行业的主旋律,传统合资品牌的存在感却被集体放低了音量。但有一家在中国市场深耕三十余年的日系老将,依然保持着自己的节奏——它没有高调宣称“全面转型”,却在默默推进产品架构的全面革新、智能技术的本土化落地、乃至组织模式的深度重构。这家企业正是本田。面对合资品牌整体“增长焦虑”的大背景,本田却在持续投入。双合资新工厂投产、独立品牌“烨”成型、多款纯电新车相继推出、并联手Momenta...

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