京东打造全场景品牌IP营销

北京商报
12 May

北京商报讯(记者何倩)5月12日,北京商报记者获悉,京东于5月8日至6月1日推出“京东吃喝玩乐季”,打造线上线下融合的“吃喝玩乐”消费体验。据了解,在线下,京东超市凭借覆盖吃喝玩乐全场景的品牌IP资源,联动众多头部品牌在京东园区构建起一个大型IP游乐园,汇聚迪士尼史迪奇、泡泡玛特等17个头部IP,让员工能沉浸式体验潮流IP好物。(文章来源:北京商报)

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