啤酒企业财报:高端化维持不变,即时零售提供增量,行业淡季逆袭

新京报
09 May

伴随着2024年的行业调整结束,主要的啤酒上市企业青岛啤酒、华润啤酒、重庆啤酒、百威亚太、燕京啤酒、珠江啤酒已经交出了2024年度成绩单。从各个酒企的财报中,新京报记者发现,2024年燕京啤酒、珠江啤酒呈现业绩增长状态,高端化依旧是各个企业的主要话题。  从渠道来看,啤酒企业正在不断创新市场运营模式,加快新商业、新零售业务拓展,例如与美团、饿了么、1919等平台的合作,让啤酒企业的非即饮渠道增量...

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