6.65亿元收购黄酒厂,能否疏解青岛啤酒“第二曲线”之困?|并购一线

钛媒体
09 May

(图片系AI生成)收购兼并对啤酒巨头们来说轻车熟路,但如今被选中的标的已不再是啤酒厂。5月7日,啤酒巨头青岛啤酒(600600.SH)抛出一起并购计划,收购山东即墨黄酒厂有限公司(简称“即墨黄酒”)100%股权,以拓展非啤酒业务跨产业布局。笔者注意到,除了追求产业协同外,青岛啤酒跨赛道“买酒”还折射其“第二曲线”焦虑。在啤酒消费触顶之后,啤酒巨头正面临销量、收入双双下滑的困境。如此一来单讲高端化的...

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