一汽-大众明年会在新能源车市场发起反攻,在这之前,产品和营销体系都需要做足准备。两个月前,一汽-大众公布了 10 款全新的新能源车,其中 9 款会用上大众与小鹏联合开发的 CEA 架构,智能化技术不输新势力。大众在华三家整车公司中,一汽-大众签下的新产品最多,显示出转型决心。但要打赢这场仗,产品升级只占一半,另一半是用户服务、营销体系。如今,一场进入新能源时代后影响面最广的变革,在一汽-大众销售...
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