滔搏连续拿下Norrøna和soar背后,零售商开始在垂类市场“捡黄金”

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21 May

近几年,阿迪达斯和耐克都在重新审视调整自己的市场策略,特别是更换CEO后的耐克,市场都在期待新CEO上任能带来业绩的明显变化。作为阿迪达斯和耐克的零售运营商,滔搏也在等待拐点,只不过这个拐点不是等待出来的,而是“制造”出来的。2025年,运动零售运营商滔搏先后宣布与英国专业跑步装备品牌soar、挪威高端户外品牌Norrøna签约,成为它们在中国市场的独家运营合作伙伴,全面负责这两个品牌在中国市场的...

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