焕新生活 剑指行业未来——红星美凯龙开启618家居消费盛宴

报告大厅
22 May

中国报告大厅网讯,2025年5月21日,一场汇聚行业力量的家居盛会于上海拉开帷幕。在存量竞争加剧、消费需求升级的大背景下,红星美凯龙通过战略升级与生态协同,以"618生活焕新季"为核心抓手,整合线上线下资源打造年度消费盛典。这场覆盖全国400余家商场、联动50余家头部品牌的行动,不仅是企业直面行业挑战的破局尝试,更将推动家居产业从渠道竞争转向服务价值深耕。  一、政策赋能激发市场活力:以旧换新撬动...

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