新茶饮市场竞争日趋白热化之际,霸王茶姬凭借独特的国潮品牌定位异军突起。这个创立于2017年的茶饮品牌,在短短几年内就完成从区域品牌到全国连锁的跨越。霸王茶姬将传统茶艺与现代设计相融合的经营模式,精准切中Z世代 消费 群体的审美需求,在红海市场中开辟出差异化赛道。2024年提交美股招股书的动作,更暴露出其冲击 资本市场 的战略意图。但光鲜增长曲线背后暗藏隐忧。随着霸王茶姬营收、门店盈利等核心数据陆续...
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