毛戈平国货高端美妆标杆,体验渠道护肤共筑成长

兴业证券
28 May

空间广阔且格局分散的中国美妆市场:根据毛戈平招股书所引用的弗若斯特沙利文数据,按照零售额计算,中国美妆行业的市场规模由2018年的4026亿元增长至2023年的5798亿元,复合年增长率为7.6%,并且预计2023年至2028年将以8.6%的复合年增长率继续增长,有望至2028年达到8763亿元,其中彩妆和护肤品的市场规模分别达到1752亿元/7011亿元。同时,高端美妆品牌逐渐受到消费者偏爱,...

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