21世纪经济报道记者贺泓源、实习生谭伊亭报道 耐克的重要经销商滔搏必须重新寻路。 近期披露的财报显示,该公司业绩全面下滑。在截至2025年2月末的2025财年,滔搏营收270.1亿元,同比下滑6.6%;归母净利润12.9亿元,同比下滑41.9%。 背后是,耐克销售下滑带给滔搏的压力。 2025财年,滔搏主力品牌(耐克+阿迪达斯)收入、其他品牌收入(PUMA+匡威+VF集团品牌+亚瑟士+...
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