AI广告算法驱动增长,汇量科技(01860)2025Q1 Mintegral收入同比增48.4%,智能出价产品贡献超80%收入

智通财经
26 May

智通财经APP获悉,5月26日,汇量科技(01860)发布截至2025年3月31日止三个月业绩公告。公告显示,2025年以来,集团基本面持续向好,展现出强劲的发展态势。报告期内,其领先的程序化广告平台Mintegral表现亮眼,录得收入4.208亿美元,同比大幅增长48.4%。此外,集团盈利能力持续增强,录得净利润1988.2万美元,同比显著增长177.9%。得益于高效的运营策略,集团的规模效应进一步凸显,增长势头稳健向好。

自2023年汇量科技大力投入基于AI和机器学习的智能出价体系以来,包括Target ROAS在内的智能竞价产品凭借卓越的技术实力和精准的投放效果,持续赢得广告主的高度认可。报告期内,智能出价产品贡献的收入占Mintegral总收入的比例已突破80%,成为推动Mintegral收入和利润增长的核心引擎。

随着Mintegral平台智能出价能力的持续优化升级,集团的多垂类发展战略取得显著突破,广告预算结构进一步优化,业务布局更加均衡。报告期内,Mintegral的游戏品类表现尤为突出,录得收入3.057亿美元,同比大幅增长50.7%,主要得益于以IAP(In App Purchases)变现为核心的中重度游戏垂类的收入强劲提升。与此同时,Mintegral非游戏品类同样表现不俗,录得收入1.151亿美元,同比增长42.5%,展现出多元化的增长潜力。

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