近日,唯品会(VIPS.US)公布了2025年第一季度财报,公司已连续四个季度出现营利双降的情况。证券之星注意到,随着电商行业竞争加剧,唯品会的特卖模式在传统电商平台和内容电商的双重挤压下,竞争优势逐渐被削弱,公司的用户规模和订单量持续下滑,GMV表现疲软。在这一背景下,公司将提升SVIP用户的黏性作为重要发力点,但却受消费场景单一掣肘。不仅如此,公司的线下渠道和品类拓展成效不彰,带来的业绩增量...
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