6月5日，2025美团住宿生态伙伴大会在青岛举办。美团副总裁、酒店旅行负责人李锦飞首次分享美团会员的旅行数据。他表示，文旅正在以更低的能耗带动更大的经济规模，高频活跃在吃喝玩乐等本地生活的美团会员，已成为当前文旅消费的新主力。数据显示，过去一个月，美团铂金及以上会员30岁及以下用户占比51%，较其它等级用户高出14%。他们的酒旅消费相较其它等级高出42%，异地出游的人均消费更是高出342%。

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