1元冰杯卖爆:蜜雪冰城们赔本赚吆喝,图什么?

钛媒体
12 Jun

文 | 胖鲸头条这个夏天,你买冰杯了吗?在蜜雪冰城门店前,一位年轻人点了一杯售价1元的“雪王冰杯”,并熟练地从背包里拿出一罐东方树叶倒入杯中,自制起了“DIY冷泡茶”。几乎相同的画面,也出现在古茗、书亦烧仙草门口,蔓延至社交平台、便利店、商超与短视频中的“宅家水吧”。这一次品牌们围绕在一杯“塑料杯+冰块”的微型单品上短兵相接。但值得注意的是:当“冰杯”不再只是杯冰水,而是平台流量的新入口,它便脱离...

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