北京汽车王昊:主机厂习惯于躲在经销商背后,客户买了车有问题第一反应是找经销商

睿见Economy
15 Jun

专题:2025轩辕汽车蓝皮书论坛

  2025第十七届轩辕汽车蓝皮书论坛于2025年6月13日-15日在广州举行。北京汽车股份有限公司党委书记、董事长王昊在演讲中表示,以前主机厂都习惯于躲在经销商背后,客户买了车有了问题,第一反应是找经销商。所以经销商承担了很多应该由主机厂做正面沟通的事情。

  “在新媒体时代,这个行业惯例应该被打破。应该通过全面拥抱新媒体来打造厂家和用户之间的数字桥梁。”他说。

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