汉堡王将关闭中国市场部分不理想门店 同时在一二线城市新增60店

观点网
15 Jun

观点网讯:6月15日,汉堡王母公司RBI集团宣布实施中国市场战略调整计划,将对现有门店布局进行全面评估并关闭部分运营不佳门店,同步在一二线城市核心商圈新增40至60家餐厅。

据了解,此次调整是RBI全球战略聚焦成效导向的重要举措,通过关闭低效门店和优化网络结构提升整体盈利能力。汉堡王中国区负责人表示,新开门店将重点布局北上广深等一线城市及省会城市顶级商圈,强化品牌在核心消费区域的竞争力。

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